Micro-influencers are online marketers with less than 10,000 followers on their online sites. Any online influencer with hundreds of thousands in their following is considered a macro-influencers. Those with more than a million followers will be referred to as mega-influencers.
Although marketers love influencers with huge followings, micro-influencers should not be overlooked because of their small audience. The following that micro-influencers have are their assets; hence when negotiating business with them, that’s what they use as their bargaining power. In this article, we take you through 5 reasons why you should choose micro-influencers.
5 Reasons Why Brands Should Go For Micro-Influencers in Marketing
Offers low marketing cost
When you want to market your products or company, you will always be limited by the budget. Not all brands will have access to the biggest channels of advertisements. Most big advertising companies have very high advertising rates, which hinder many brands.
If you carry your calculation well, you will find that the coins you will spend paying one macro-influencer can pay several micro-influencers. This makes micro-influencers the most cost-effective channel of marketing.
An average Insta micro-influencer will ask anything between $75 and $250 for a post. You will also find some that will charge you less than that. It’s a fantastic return on capital for the money spent, and it’s ideal for small firms that don’t want to spend loads of money on promotion.
More defined audience
The micro-influencers have a particular niche of the audience as compared to macro-influencers. You might think that reaching so many people will be appropriate, but surprisingly the few audiences might be more passionate and connected with the influencer.
For instance, if you deal with a fashion brand, it will be appropriate to go for a micro-influencer who ventures into fashion and design than looking for a macro-influencer who does not have a specific niche.
Micro-influencers often have higher engagement
Most micro-influencers have a close interaction with their audience. The macro-influencers do not engage with their followers because they are too many and highly exhausting. So you will realize that as the followers’ increase, the engagement rate keeps on going down.
Therefore, micro-influencers have a close connection with their followers; hence the followers will be checking on the post influencers’ posts. This will open a great chance for the followers to ask more about the product and increase buying potential.
Focuses on quality
Micro-influencers consistently look at how to provide quality content for their followers. This is because they want to retain their small followers and also gain more due to the quality of content they give.
If you do the analysis, you will find a micro-influencer that matches the quality of the work you give as a brand. This will help you provide genuine and quality information to your potential clients.
Ease to partnering with them.
Most of the time, Macro-influencer are committed to so many brands because of their higher following. This is not the case with micro-influencers; sometimes, they don’t know they can be considered to market a product. Therefore, micro-influencers will be easily accessible for tasks.
Micro-influencers are the way to go for your brand marketing. It’s important to analyze Influencers and track their performance. This will help you identify which to work with in the future. Above are just but a few reasons why they are best.