Adding direct to garment printing (DTG) is a wonderful method to generate revenue and develop your business, whether you’re a screen printer, embroidery shop, or even a distributor that wants a simple way to offer high-margin products directly to your consumers.
DTG is the greatest way to make high-quality bespoke clothes quickly and easily. DTG printing uses digital inkjet technology to print directly on fabric, allowing for nearly endless brilliant colors, sharp, high-resolution pictures, and fine, photo-quality detail.
Best of all, DTG-printed personalized clothes is a great strategy to boost sales and expand your company. Here are five compelling reasons to start using DTG printer in your store right now.
1. Increase the number of products you provide.
When you add DTG technology to your arsenal of garment decoration techniques, you can dramatically increase your product possibilities. While bespoke t-shirts are the most popular and profitable product you can sell, DTG is about much more than t-shirt printing.
One of the best things about DTG is that you can sell all of these items without having to worry about stocking inventory. You can wait to acquire blank garments until you have a purchase order in hand because DTG allows you to print on demand. You can make a better-informed decision on what blanks to maintain in stock, if any, for on-demand print jobs or to take advantage of potential volume pricing opportunities as you develop a better understanding of your customers’ demands and market.
The Benefits of Custom Clothing
Custom clothes will continue to be one of the easiest products to sell, especially with so many promotional items to pick from. Golf balls and mugs with bespoke imprints are enjoyable, but t-shirts turn clients into walking billboards. Plus, “nobody throws away a t-shirt,” as the saying goes. T-shirts are either saved or given to someone who wishes to wear them, whereas pencils, pads, and stress balls are frequently misplaced or forgotten in a desk drawer. That means more exposure for your consumer, as well as a larger chance of a bigger return on investment. This equates to a loyal customer for your company.
Use attention-getting products and current trends to your advantage.
DTG gives you the ability to produce promotional products that are very eye-catching and attention-getting. Customers’ selfies — or any image of their choice — are printed alongside their logo or other design directly on to clothes.
When you combine your present decorating methods with DTG, your firm enjoys a major advantage. Consider the high-impact apparel items you can make by printing brilliant, full-color designs on a garment and then adding the beauty and texture of embroidery on top of it. These things are an excellent addition to your product line because of their novelty and much increased perceived worth. When compared to the substantially higher price you may get for the things you sell, the additional expense of generating a multimedia, dtgprinted piece is insignificant.
This multimedia trend is gaining traction, and early adopters can get a competitive advantage by getting their items to market while multimedia apparel is still new and poised to skyrocket in popularity over the next few years.
Increase Revenue by Using Low-Volume Printing
When compared to other technologies, one of DTG’s major characteristics is its cost efficiency with small orders, making it a good addition to an existing screen printing business. While screen printing is more cost-effective when printing large quantities of shirts with only a few colors, the setup required makes it impracticable and expensive when printing a few shirts, individually personalized shirts, or high-resolution pictures with many colors and fine detail.
Whether you print one t-shirt or a hundred, the cost of production is the same with direct to garment printing. To get started with DTG printing, all you need is a high-quality image file and a blank garment. Edit your image with your preferred graphic design software, then process it with RIP software to create a printable file, which you can then submit to the printer to begin printing.
If you’re already a screen printer and you’re turning down small orders because the volume isn’t high enough to be lucrative, DTG is a simple method to make up the difference, making it a great option to supplement an existing screen printing business.
Custom DTG-Printed Samples Boost Sales
DTG also provides a cost-effective way for an established screen printing business to make personalised custom samples for potential customers. Create a t-shirt design with your company name, contact information, and a prominent location for your prospect’s logo, for example. Use this template to create and print unique t-shirts for every business owner in your neighborhood, then mail or hand-deliver the samples.
That level of targeted marketing can help you stand out from the crowd — and increase your chances of winning a prospect’s business.
Similarly, DTG printing can aid in the expansion of a screen printing firm by allowing you to quickly and inexpensively develop a large portfolio of samples. Rather of simply providing a virtual sample of the finished product — or investing time and resources in developing a screen-printed sample of a design that you may never sell — you can easily make DTG-printed samples that will give a customer a sense of the numerous types of designs you offer. Providing a sample for your customer to touch and inspect will give them a better understanding of your product and increase their likelihood of purchasing.
Direct to Garment manufacturing Printing is simple, but it has a big impact.
To begin, if you intend to use white ink in your design, pretreat your fabric to ensure brilliant colors and a long-lasting print. After that, prepare your image file for printing by editing and processing it. After you’ve loaded and printed your garment, use a heat press or tunnel dryer to “fix” or “cure” the ink into the fabric. The printing technique requires no prior knowledge or expertise, and even novices may produce professional, retail-quality printed garments.
Direct to garment technology is a great approach to sell promotional garments with higher profit margins because it is so accessible. If you’re a distributor, for example, DTG is a technology you can easily bring in-house to produce the same high-quality printed clothes as your competitors. Because you print the garments yourself, you save money and have more price options. Due to your in-house Direct to garment printer, you can offer personalized garments at an aggressively cheap price point or just enjoy a higher profit
margin.Provide printing services on demand and with a quick turnaround.
Take advantage of direct to garment printing’s speed and ease of use by providing on-demand printing. If you have a physical presence, make sure to prominently display your on-demand print services in the front of the store or even next to the cash register. Make a point of mentioning that you can provide bespoke gear in any color and with no minimums. You can also charge an extra “rush” fee for orders that require a speedy turnaround to further leverage your on-demand printing services.
The convenience — and bundle pricing, if you chose to offer it — of “one-stop shopping” appeals to a large number of clients. You may establish a well-rounded assortment of product offers and act as a one-stop shop for your customers’ promotional needs with the addition of direct to garment printing. On-demand printing is a wonderful approach to enhance earnings for your business by augmenting your core offers and allowing you to upsell other services.
Emphasize your commitment to environmental stewardship.
If supporting sustainability and producing environmentally friendly products is vital to you or your consumers, direct to garment printing is a must-have for your company. Screen printers have traditionally used solvent inks or plastisol, both of which include potentially harmful PVC and phthalates.
Direct to garment printing, on the other hand, uses water-based inks that are environmentally benign. Some of the most popular DTG printer brands, such as Epson/Sublistar, even use ink with the OEKO-TEX eco passport certification. The accreditation assures that the inks exceed international safety standards and can be used in clothing and accessories for children.