New technologies are emerging every day that are revolutionizing the real estate industry. Lead capture technology is one of these new technologies that is changing the industry and has real estate agents all abuzz. In this blog post, you will learn what lead capture technology is, its benefits, its uses, its drawbacks and how it can be used by real estate agents. Read on to learn more about Showcase IDX’s Sabor MLS website integration.
What Is Lead Capture Technology?
lead capture technology is an age-old practice that uses sensors and other monitoring devices to collect and record information about the movement of people in real estate. This information is then used to create a detailed customer profile and help real estate agents target their marketing efforts accordingly.
Lead capture technology is also sometimes referred to as RFID or RFID tracking. Lead capture technology uses a unique method to track the movement of people in real estate. It does this by using “read only” RFID tags that are embedded with electronics and sensors.
When a buyer or a real estate agent approaches the property, the sensors detect the person’s presence and the tag’s electronics record the information about the person’s location, such as their race or ethnicity, the types of clothing they are wearing and their height. This information is used to create a detailed customer profile that is sent to the real estate agent’s software. This profile is meant to help the real estate agent find the right customers, particularly those who might be interested in properties of a certain type or in a certain location.
How Does Lead Capture Technology Work?
Lead capture technology is not a new concept. In fact, it’s been around for years. What’s new about lead capture technology is the amount of customization that is possible today. This customization allows real estate agents to collect even more data, create “virtual tours” of properties, and precisely target their marketing efforts to different segments of the real estate market.
Traditional lead capture technology requires real estate agents to manually enter data about prospective customers into software. This process is time-consuming, difficult and often results in data entry errors. Additionally, manual entry of data is not possible without a data entry service.
Lead capture technology: what’s in it for real estate agents?
Many real estate agents are using lead capture technology to dramatically increase their business. This is particularly true in areas where lead capture is new, such as in Southern California, which is currently experiencing a real estate boom. Lead capture technology can help real estate agents capture more leads and increase their business. Here are just a few of the benefits that real estate agents are experiencing when using lead capture technology: A new way to market their real estate services.
It helps real estate agents to:
- Increased sales leads.
- New business opportunities.
- Lower operating costs.
When to Use Lead Capture Technology
Lead capture technology can be used in many different situations, but there are a few situations when it’s the ideal solution.
First, let’s discuss when not to use lead capture technology. When using it for marketing purposes, you don’t want to rely too heavily on automated processes. You don’t want to put all your eggs in one basket. Make sure that you are strategic about when and how you use lead capture technology.
Second, when should you use lead capture technology? This is a difficult one. Ideally, you would use lead capture technology when you are actively marketing a property. However, if you are not actively marketing a property and receive a lead that you would like to follow up with, then it is probably in your best interest to use lead capture technology.
Key Takeaways
Lead capture technology is an age-old practice that uses sensors and other monitoring devices to collect and record information about the movement of people in real estate. This information is then used to create a detailed customer profile and help real estate agents target their marketing efforts accordingly.
