E-commerce has become more and more popular over the recent years. Given the circumstances of the pandemic, its development was radically pushed forward due to people’s inability to shop live. Of course, this was great news for people owning small to medium businesses and taking them online. However, with popularity came the increase of competition. Nowadays, people need to try much harder to maintain their online presence. Let’s see how you can do it, too.
Bring changes to UI/UX
Fashion and trends are something to take into account even when it comes to the design of your website. It may seem illogical, but people respond to physical appearance in general. It can also be applied to websites. A new design can go a long way when it comes to attracting new users and keeping old ones interested. You can’t let yourself get stuck in a rut. When you notice it, it will already be too late. This is why you need to implement an external factor that is going to make you do this makeover from time to time on a more or less regular basis.
Follow the golden rules for your website makeover
When it comes to actually doing the changes in your UI, there is a set of rules that you should blindly follow. Naturally, not everything is following the rules, feel free to be creative, but make sure to stay within the golden rulebook. Use white spaces wherever you see fit, they make your website more elegant and help maintain clarity in your content. The white space fits best between two paragraphs on different topics. Moreover, making it short and sweet is much appreciated. Nobody likes reading through long text when all they would like to do is book a product or a service and get on with their lives. This is why being concise is a virtue every user will hold in the highest regard.
Take up creative Tuesdays
Make room for improvements and don’t just say you will try to, because this usually results in everything staying the way it was. This is why you should set a fixed day in the week or month to talk about new ideas. It could either be a company meeting or a workshop, but try to make it as empowering as possible so people would feel free to express their opinions and free their mind in front of others. This will not run smoothly from the start, so make sure to educate yourself on some strategies to make these meetings really efficient and free of judgment. It is only when your employees feel comfortable enough in these meetings that you can expect some real results.
Start a blog and post regularly
Choose a proper blogging platform and start your own blog. It is an awesome way to keep your customers interested in your business even when they are not looking to buy anything. You might wonder how this may be useful if people will not buy anything. Well, not everything is about instant profit. The results of people reading your blog posts are long term. Some people will get very interested in the platform and they will make it a habit of reading new posts which is why they need to be released on some sort of a schedule. In addition, while reading the posts, it is highly likely that your users remember that they do wish to make a purchase, not necessarily planned. Either way, you would be projecting an image of a steady and confident business whose employees go the extra mile and follow the trends in the industry.
Make test groups for feedback
Test groups are one of the best tools for deciding whether to release a new feature or not. They are a way to get first hand feedback even before you launch an initiative. It is a great way to know that you are making a mistake, for instance. Also, if you are having second thoughts or you have several options and are unsure of which one to choose, your test group will help you decide. The only tricky part of this whole strategy is creating an objective group that is heterogeneous enough, and yet a good representative of your target audience. Once you find that perfect mix, it will be an enormous asset to your business.
SEO: Revise and add new keywords
Many entrepreneurs make the mistake of never altering the set of keywords they use for SEO. This is clearly a mistake once you think about it more thoroughly. The internet is a living thing, so it is only natural for these things to change. This is why you need to comb through your search engine in search of new keywords and you need to do this often. Add this to your business plan so you would not forget as it makes all the difference in the world. Just try it and you’ll see for yourself how much it will improve your SEO.
Be proactive in customer relations
Going the extra mile for your customer is something that is known to be efficient and yet many businesses fail to implement this into their day-to-day. Understandably, it is easy to be overwhelmed with other things and just do your best to get by. However, as hassling it may be, it is extremely beneficial. Being proactive in communication with your customers means doing everything in your power to help them even before they ask for help. It is about anticipating their needs and catering to them immediately. If you try hard enough to cover all use cases in your chat bot, automatic email responses and website procedures, you would already have done a major part of it. The rest will rely on human communication which should be spot on so that everyone wishes to continue using the services of such a pleasant business.
All in all, there is no strict path one could follow in order to be successful. Nevertheless, as long as you care enough to wake up every day and try your best, you have the best chances to be at the very top of the game.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.