DSA (Direct Selling Agent) is a professional trained in generating leads for the bank or NBFC (Non-Banking Financial Company) they are associated with. DSAs are professionals approaching people interested in taking a loan and helping them throughout the process of applying and getting the final disbursal of the loan amount.
The primary job of a DSA partner is to connect with potential customers looking forward to availing a loan. The role played by DSAs are critical in doing all the due diligence, starting from taking care of the documents and applying for the loan on the customer’s behalf.
DSAs are one of the most valuable assets for NBFCs. The latter hire DSAs to increase their overall sales revenue. This post aims to discuss the responsibilities as well as the qualities of a DSA partner.
Responsibilities
-
Data Maintenance
Data is the new “Gold”. Data plays an important role in any given business, and it is crucial to have a better track of the same. With the help of precise and clear data, businesses can create a database that can be utilized for marketing purposes. DSAs are responsible for doing the data handling part.
-
Creating Network
A successful DSA develops a strong network of people searching for financial services like a loan. The professionals make use of the network to get leads directly. Sometimes, they can also make big profits from their strong network of people.
-
Working with Flexibility
Being flexible in career has always been very helpful. For example, if a DSA deals with only one particular product, there will be a limited number of leads for a loan. But on the contrary, if you have multiple products in your portfolio, you can generate more leads. Eventually, it increases earning potential.
Apart from all these and even more, a DSA must constantly follow up with prospective customers.
Qualities of a DSA Partner
-
Technical Skills
A DSA does not need any special degree to get eligible for the job. But the person must have sound knowledge of how the loan market works, terms for loan processing and market analysis. All these qualities are enough to create a considerable number of leads for home loans, business loans, personal loans, or any other types.
-
Strong Knowledge of Finance
The primary objective of a DSA is to create a lead and then transfer it to the lender. But in order to convince the person, the professional needs to have sound knowledge of finance. It involves expertise about the loan market, how the system works, terms and conditions related to the loans, etc.
-
Market Analysis
Having the right knowledge about the market is very crucial for DSAs. This also creates credibility of DSAs to potential customers. Expertise in conventional market analysis helps in making the portfolio strong. The best part is that the professionals can do it from the comfort of their homes or office without stepping outside and by accessing modern tools and equipment.
There has been a significant rise in the number of employment opportunities for DSAs in India, and they are enjoying a wide range of benefits too. Make sure to choose a reliable banking partner or a valued NBFC to become DSA and have a flourishing career.
